Games design- Target market and Culture
Minecraft is designed for all ages but is hugely popular with kids particularly aged between 6 and 13 years old.
Minecraft had 112 million active players every month in September, a surge of 20 million over figures from October 2018.
And when it comes to how many players does Minecraft have in 2022, the number currently stands at 141 million monthly users.
Minecraft became the most popular video game of all time, with 180 million copies sold as of November 2019.
Since then, as Minecraft statistics show, the numbers have gone up by 24 million copies. As of May 2020, over 400 million copies were sold in China alone with another 200 million units of Minecraft sold worldwide.
How has the audience been reached?
Youtube is very popular with people in the target audiences age range, often they watch it more than terrestrial media such as TV. So the young audience is influenced by watching their favorite youtubers play Minecraft.
The continued development of fan made media throughout social media, dedicated websites and forums meant the game got more exposure and gained popularity
By May 2012 there was an estimated 4 million Minecraft related videos on YouTube.
Content and appeal of minecraft
The appeal of Minecraft for young people is that many of their friends also play so it is a good way for them to connect with their friends outside of school hours
It allows them to be more creative as its an open world game which means it has endless possibilities of what the can do.
Another appeal of Minecraft is that it is available on practically all platforms, so anyone with a console, PC or mobile can play. This is another reason why the game is so successful.
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